Partnering With The Beer Café In Their Spectacular Success Story

June 9, 2017

 

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In our last week’s blog we spoke about how QSRs often make huge investments on their back-end systems, but they neglect to invest in their e-surveillance systems that protects their hard earned profits. Today’s blog features our customer The Beer Café who shares how Securens’ e-surveillance solution helped him to meet his objective. Read on to find out more…

The Beer Café is India’s largest, fastest and most awarded alcoholic beverage chain, the only café in India with a range of 50 varieties of beer, from across 17 countries in the world and the largest collection of draught beers to spoil one for choice.

Bestowed with prestigious awards such as the Images Coca Cola Golden Spoon Award, Indian Restaurant Congress and Awards, Times Food & Nightlife Awards and ET Now Business & Service Excellence Award, the consumer and industry has recognised this concept as a blockbuster.

The Need

The customer is extremely quality conscious and are fanatic about the Brand Experience in each and every outlet – a key requirement for us. We wanted a system where we can be assured of delivering the stated Brand Experience at every outlet.

With 35+ outlets, The Beer Café has become a hot favourite with the city’s youth who are seeking to have a gala time!

Approach

Securens visited The Beer Café to understand the experience they wanted to ensure at their outlets. Discussions were conducted with them on the various key checkpoints. Armed with this information, Securens Team visited its various outlets to design a surveillance system that would capture all the areas of the outlets that are required for checking the SOPs.

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A standard surveillance design was formulated for the outlets along with brand-check parameters.  On each site going LIVE, the Securens Brand Monitoring Executives checked each outlet against the list of Brand SOPs twice a day, every day.

Impact and Advantage

Within a month’s time, the management saw significant value addition in delivering the brand experience that was further delivered consistently across all outlets with immense success.

The value provided by Securens’ ACTIHYGIENE was acknowledged to be critical in ensuring the delivery of brand experience and now it has become a part of each and every Beer Café outlet from its commencement.

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Rahul Singh
Founder & CEO, The Beer Café.

“The concept was to introduce a friendly neighbourhood place that allows young adult consumers to meet over a pint and enjoy some cheer!

 In F & B industry, service and cleanliness are the most important factors that can make or break the brand. We were keen to find a system that could help us check these parameters on a daily basis. The ACTIHYGIENE solution from Securens made it possible. We could test these attributes every day, even twice a day, ensuring consistent quality in all our outlets.

We are appeased with the services of Securens and would recommend it to fellow restaurateurs.”

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