A retail outlet has two objectives \u2013 get people into your store and get them to make a purchase. People counting can help you improve your conversion as it assesses:<\/p>\n
- \n
- Locational advantage \u2013 is one of your store suffering \/ gaining as a result of its location?<\/li>\n
- Attraction power \u2013 compare and analyze what themes, colours, etc. attract people to your stores, analyze your merchandizing efforts, success of promotional activities, etc.<\/li>\n
- Hold factor \u2013 how long do people stay in the store? This can help you improve customer service and be future ready when planning activities, displays, etc.<\/li>\n<\/ol>\n
The Need<\/strong><\/p>\n
People counting goes beyond just the number of people who are visiting your store. It is a metric that can help retailers determine:<\/p>\n
- \n
- Sales revenue with respect to traffic<\/li>\n
- Staffing needs<\/li>\n
- The success of promotional activities<\/li>\n
- How different outlets are performing and what are well-performing outlets doing differently from poorly-performing ones<\/li>\n<\/ol>\n
The Securens Approach<\/strong><\/p>\n
Video Analytics can help your organization track and understand business as an overall entity that is also drilled down to an individual store by using people counting that is co-related with PoS billing data.<\/p>\n
![\"2counting-with-90percent-accuracy\"](\"https:\/\/www.securens.in\/wp-content\/uploads\/2020\/02\/2counting-with-90percent-accuracy.jpg\")
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