People Counting – a key metric for retailers

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Many retailers may be missing out on opportunities by underutilizing one of the most critical numbers: conversion rate of visitors to buyers. As a retailer, you may already know what is working and what isn’t for your store but by using people counting metrics, you can amplify that into actionable results.

People counting or counting the foot traffic in any store can be used for smarter business decisions that can lead to profitability and operational efficiency. People counting technology includes retail analytics, queue management and security. Continue reading

August 11, 2017

Building Customer Trust in the E-Surveillance Industry

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The worlds of IT and surveillance are ever converging as technology continues to evolve. Modern organizations are seeking solutions to ensure their persons and premises are ‘safe and secure’ with infrastructure that is:

  1. Cost effective
  2. Easy to manage
  3. Scales up as the need grows

Continue reading Building Customer Trust in the E-Surveillance Industry

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August 4, 2017

Hawkeye:Business Intelligence & Analytics

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Business intelligence is a technology-driven process for analysing data and presenting results to decision-makers to help them make informed business decisions.

BI encompasses a variety of tools, applications and methodologies that enable organizations to:

  1. collect data from internal systems and external sources,
  2. prepare it for analysis,
  3. develop and run queries against the data, and
  4. create reports, dashboards and data visualizations

Continue reading Hawkeye:Business Intelligence & Analytics

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July 28, 2017

CAMS: A Panoramic View of E-Surveillance

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‘Surveillance’ comes from a French phrase for ‘watching over.’ Its purpose is to monitor activities, actions, or behaviour for the purpose of influencing, managing, directing or protecting your premises, human life and brand value.

Surveillance encompasses

  1. Observation from a distance by the means of electronic equipment such as CCTV cameras, MIC, Siren & Speaker or
  2. Interception of electronically transmitted information

Continue reading CAMS: A Panoramic View of E-Surveillance

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July 21, 2017

Why the health check-up of e-Surveillance is important?

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While we know the importance of e-Surveillance systems, it is also necessary and prudent to know if your CCTV cameras are working or not.

If you are setting up a retail outlet, commercial establishment or a restaurant, you require a clear understanding of an integrated surveillance solutions. Finalising the placement of cameras and mapping the key areas in a store/outlet is very important as it play a vital role in day-today running of businesses. Continue reading Why the health check-up of e-Surveillance is important?

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July 14, 2017

Securing the Retail Outlet with IoT

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Retail industry in India is booming. In today’s world, start-ups are competing with major players in the retail market with their fresh and innovative business formats.

Retail outlets of both start-ups and retail groups have a state-of-the-art billing and management software. But when it comes to the security of these outlets, the focus and importance is too low. This has created many challenges like pilferages, poor brand quality at outlets, burglary and others that can be easily avoided. Continue reading Securing the Retail Outlet with IoT

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July 7, 2017

ARYA Achieves Intrusion Detection Target by 100%

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Our previous blog talked about the menace of inventory theft faced by warehouses. Establishments spend a tidy sum on state-of-the-art cameras with high-end features which become nothing more than showpieces in the face of detecting pilferage. Tampering is not detected until a huge loss occurs and CCTV cameras can do little when the employee is determined.

Today’s blog features one of our clients Arya Collateral Warehousing Services (P) Ltd who shares how Securens’ Alert Based Monitoring services helped them meet their target.Read on to know their success story…

Continue reading ARYA Achieves Intrusion Detection Target by 100%

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June 30, 2017
June 23, 2017

A LITTLE WISDOM

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Shoplifters are Robbing You Blind!

Being a brick-and-mortar retailer with stiff competition from e-marketplace, the last thing you would want is to lose your sales to shoplifters.

In a recent article on indiaretailing.com, it was reported that in 2010, more than Rs 9,295.9 crore were lost to shoplifting and theft by Indian retail sector. And according to National Retail Federation of US 2016 report, United States went into $45.2 billion loss with shoplifting as the biggest contributor.

Continue reading A LITTLE WISDOM

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June 16, 2017

Partnering With The Beer Café In Their Spectacular Success Story

 

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In our last week’s blog we spoke about how QSRs often make huge investments on their back-end systems, but they neglect to invest in their e-surveillance systems that protects their hard earned profits. Today’s blog features our customer The Beer Café who shares how Securens’ e-surveillance solution helped him to meet his objective. Read on to find out more… Continue reading Partnering With The Beer Café In Their Spectacular Success Story

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June 9, 2017

Preventing Crime Before It Happens!

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Partnering with Restaurant Owners to protect their hard earned money

Employee theft accounts for nearly 75% of restaurant industry losses, or approximately 4% of their annual sales. This has a significant impact on their bottom line, especially in QSRs where the profit margins are wafer thin.

The QSR industry has three basic problems – Missing deposits, missing food and violence against employees by customers. Continue reading Preventing Crime Before It Happens!

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June 2, 2017

E-Surveillance Essentials – CCTVs (Part II)

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If you want to protect your assets and information then there are few methods that you need to follow. If CCTV placed in the correct positions it can monitor, capture and record videos and images of everything that happens on your premises, so trespassers and others can always be made accountable should an incident occur.

Continue reading E-Surveillance Essentials – CCTVs (Part II)

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May 26, 2017

E-Surveillance Essentials: CCTVs (Part I)

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Does the sight of a surveillance camera pointing prevent a criminal from breaking into a building? The answer is probably not for a seasoned burglar. The Burglary is planned with cameras in mind. As long as the criminal has his or her face covered to prevent being identified, most of them will go ahead with their misdeed. Continue reading E-Surveillance Essentials: CCTVs (Part I)

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May 19, 2017
October 16, 2016
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